Swiss record club, label, publisher, and stores.
The label belongs to Migros (famous Swiss Supermarket chain). Their releases were never available from any supermarkets, but only to members of the fairly small Ex Libris club. The label was originally called "Grammoclub Ex Libris" (during the 50s and the 60s), but was shortened to Ex Libris towards the mid 60s. Only club members were allowed to buy from their shops. Y
... Más informaciónSwiss record club, label, publisher, and stores.
The label belongs to Migros (famous Swiss Supermarket chain). Their releases were never available from any supermarkets, but only to members of the fairly small Ex Libris club. The label was originally called "Grammoclub Ex Libris" (during the 50s and the 60s), but was shortened to Ex Libris towards the mid 60s. Only club members were allowed to buy from their shops. You've had to pay a fairly high fee in order to become a member of them, which is something that only a few wealthy elder people were able to do.
In retrospect they mainly seem to have sold their records to some older folks, or to some family-people: They've usually bought Classical Music, Easy Listening, Jazz, Kiddie-Records, and the likes -- only few of their buyers would be interested in Rock 'N' Roll, or Beat back then, therefore only a few copies of their nowadays highly collectable releases by the Beatles, the Rolling Stones, and Elvis Presley (Golden Boy LP) seem to have sold. Most of the young Swiss people would shop someplace else, because they could not afford to pay for the high membership fee in order to buy such a Rolling Stones LP or 45 from Ex Libris.
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